We developed an integrated campaign to align the focused services to the Columbus Regional brand and demonstrate a depth far beyond obstetric care.

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We helped consumers realize that Meadows Regional didn’t just launch a new service; they developed a new ability
to save lives.

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We then developed a multi-platform campaign to communicate how Satilla is bringing such lifesaving care closer to the people who need it. In doing so, the hospital is fulfilling the promise of its brand tagline – changing how you receive healthcare.

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We harnessed the power of television, online and consumer media to share powerful, real-life patient experiences. Rather than focusing on something that can seem scary, the spots focused on the triumphs of patients who've been able to recapture a lost love or achieve an amazing accomplishment with help from Doctors Hospital.

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We completely redeveloped meadowsregional.com using the same principles that directed the hospital's growth. By focusing on the hospital's consumers, and their needs and desires, we created a site that easily ushers consumers toward the information they most often seek.

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