THE ADAMS GROUP
Today’s marketing communications go far beyond advertising and public relations. They’re your strategy for building meaningful, memorable connections with your audiences.
Strategy, communications, brand development, research, advertising, public relations and digital communications are all equally important to a good marketing communications plan – especially for a hospital or healthcare provider. But alone, they’re just parts.
Together, we build them into a
real solution.
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Brands Living Big
"I saw a tweet about Chick-fil-A’s self-proclaimed Cow Appreciation Day a few weeks back. The tweet led to this AdAge interview with Marketing Exec David Salyers where the usual questions came up. When will you start opening on Sundays? They won’t. And what is it with those cows? They started as an off-strategy billboard idea. What-the-what? [...]
")Marketing isn’t about creating ads.
"At the heart of marketing, lies the universal truth that we— as marketers— are trying to solve a problem for/with our clients. Sometimes we find paid ads and PR stories aren’t the most effective solution. As has been the case with one long-time client, QS/1, America’s leading pharmacy software provider. Their products and services span [...]
")SCHA Social Media Workshop – The Afternoon Sessions
"There’s more to getting started in social media than hashtags and status updates. There are hard truths that need to be examined. Or buzzkills, as one speaker so eloquently labeled himself. In other words, plan and prepare. ROI First up, does social media even make sense for your organization? Reed and Ed co-led a thoughtful [...]
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