For more than 20 years, we've helped manage the brand development for QS/1, a pharmacy software developer, through the stages of maturation of its market. We helped establish the company's positioning as the premier products within each market, backed by unmatched pharmacy insight and service. This campaign juxtaposes impossible, mythical solutions to QS/1's real solutions that help pharmacists cope with ultra-stressful, busy work environments and ever-growing workloads.