Satilla Regional Medical Center
On the verge of launching a long-anticipated interventional cardiology program, Satilla Regional Medical Center wanted toillustrate how they're revolutionizing the area's healthcare capabilities.
So this leading southeast Georgia healthcare provider tapped The Adams Group to help.
We first looked at interventional cardiology from the patient's perspective. That revealed one clear and potentially life-saving benefit: no longer would someone in the throes of a heart attack have to travel 85 miles to receive potentially life-saving balloon angioplasty and stent treatment.
We then developed a multi-platform campaign to communicate how Satilla is bringing such lifesaving care closer to the people who need it. In doing so, the hospital is fulfilling the promise of its brand tagline – changing how you receive healthcare.
