The New Beginning bariatric program at Lake Norman Regional is much more than weight loss surgery. The program guides patients toward better results by nourishing patients' minds, bodies and spirits with support and education before, during and after surgery. The ad campaign, which highlights successful program participants, focuses not just on the amount of weight lost, but the many changes and benefits that result from the weight loss. And, more than a personality-free website about weight loss surgery, the New Beginning microsite embodies the spirit and philosophy of the Center for Surgical Weight Loss at Lake Norman.